A thought leader is someone who, based on their expertise and industry perspective, offers unique guidance, inspires innovation and influences others. Establish yourself as a thought leader by stepping back from your business agenda, clarifying your area of expertise, listening to others and continuing your education.
Thought leadership is a type of content marketing where you tap into the talent, experience, and passion inside your business, or from your community, to consistently answer the biggest questions in the minds of your target audience. And you do this in the formats your audience likes to consume, consistently.